Eau de you mobile franchise designFEBRUARY 2025
For this project I created a brand called “Eau De You,” which is a mobile make-your-own perfume truck concept.
THE PROCESS:
MOODBOARD AND INSPIRATION:
For this project, I decided to create a brand concept called “Eau De You.” Our class was assigned to create a mobile truck franchise, so I decided to think outside of the box and do something I haven’t seen before. I love perfume and I wanted to do something different than anything I’ve ever done before, so I figured this was a great time for me to broaden my design horizons. “Eau De You” is a make-your-own perfume company, designed to accommodate people from all backgrounds and create the perfect scent for each every person. When getting inspiration, I really loved Magnolia Bakery’s 25th anniversary truck, and I also loved the timeless and elegant looking illustrations.
ILLUSTRATIONS:
I initially began illustrating the different perfume notes, and then after beginning to put these elements on the truck, I decided to draw different iconic landmarks to use the truck space a bit better. To do these illustrations, I used Adobe Fresco and used an ink brush to create the messy, pen-like texture and a wash of color to make the illustrations appear almost water color.
LOGOTYPE:
I chose to make my logo a classy, serif typeface that was also slightly “imperfect.” This typeface makes the brand feel elegant and clean, but also personal to each and every person. The emphasis on the word “you” adds to the notion that this is a custom perfume service.
EAU DE YOU TOUCH POINTS:
FINAL TRUCK DESIGN & MOCKUP:
TRUCK POSTER:
