THE YOUTH CULTFEBRUARY 2024
For this project, I decided to create a satirical poster about a “youth cult” in order to bring awareness to how impactful the anti-aging industry is to young girls.
THE PROCESS:
MOODBOARD & SKETCHES:
ITERATIONS:
I decided to use an image of a young girl, rather than an adult to emphasize how young these issues start to effect girls. However, I still liked the design of the version above so I wanted to find a way to combine the two elements together.
My initial idea for this poster was to create a bright and bold poster drawing awareness to the toxic anti-aging industry. I wanted to use bright, traditionally feminine colors but also have a shocking element to it.
At first, I was using very bright, traditionally feminine colors to try to get my point across. I was also experimenting with different typefaces.
After a bit, I realized that this bright red with the bold text was very striking and was really good at impacting the viewer. That being said, I still felt like my imagery wasn’t strong.
FINAL POSTER:
